The “Direct Line” programme showcased scenes from Kalba capturing visitors being welcomed with rose water as part of the “Only in Kalba” initiative, reflecting the authenticity of Emirati hospitality and the deeply rooted values of generosity and warm welcome.

The gesture highlights an aspect of the UAE’s rich cultural heritage, adding a distinctive traditional touch to the visitor experience in Kalba while reflecting the city’s identity and preserving Emirati customs and traditions within the community.